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10 Game-Changing Questions to Help Prevent Overconsumption

Here are 10 questions to ask yourself before purchasing a new item of clothing.


Print these questions out or write your favourites into the note section of your phone. Pull them out when you are out shopping and find yourself heading to the checkout queue without meaning to.


  1. Do I really need this item, or is it an impulse purchase?

  2. Do I have other items that can serve the same purpose as this one?

  3. Am I making this purchase to cope with emotions or stress?

  4. How often will I realistically wear this clothing?

  5. Will I still feel confident and comfortable wearing this clothing after the initial excitement fades?

  6. Will this item fill a gap in my wardrobe and complement my existing pieces?

  7. Have I tried the clothing on and ensured it fits comfortably?

  8. Could the money spent on this item be better allocated toward other needs or investments?

  9. Have I considered the cost per wear over the expected lifespan of the clothing?

  10. Is the brand known for producing long-lasting, high-quality clothing?


Around 300,000 tonnes of textile waste ends up in household black bins every year, sent to landfill or incinerators. Less than 1% of material used to produce clothing is recycled into new clothing at the end of its life. — House of Commons Environmental Audit Committee, 2019



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