How to Price Clothes on Vinted (Without Undervaluing Your Wardrobe)

The truth about Vinted pricing that most people get wrong

One of the biggest mistakes I see people make on Vinted is pricing too low.

In fact, after listing 50–100 items every week for clients, I can confidently say this is the number one reason people feel frustrated with the platform.

I recently worked with a client who sold over £500 worth of items within 24 hours of me listing her wardrobe. And the surprising part? We didn’t underprice anything.

Most people assume Vinted is a “race to the bottom” where the cheapest seller wins. That simply isn’t true. You can price fairly, confidently, and still make consistent sales.

The key is understanding how pricing actually works on the platform.

Why pricing too low is a problem

Pricing too low might feel like the safest option, but it often creates three issues:

First, you attract low-value offers and immediately feel frustrated when people negotiate even further.

Second, you can actually reduce trust in the item. If something is too cheap, buyers sometimes assume there’s something wrong with it.

And third, you lose money you could have easily made.

On the flip side, pricing too high can result in no engagement at all or very low offers that feel insulting. So pricing is really about balance.

The mindset shift: offers are normal

Around 70–80% of people on Vinted will make an offer instead of paying full price.

That means your listed price is not your final price, it is your negotiation starting point.

This is why I always say: price higher than what you actually want to receive.

If you price low and someone offers even lower, it feels frustrating. But if you price correctly, offers become part of the process rather than a problem.

Step 1: Never rely on Vinted’s suggested price

When you list an item, Vinted will often suggest a price. Do not use this as your guide.

In my experience, it is usually significantly lower than what you can actually achieve, especially for better brands or well-presented items.Instead, always do your own research.

Step 2: Start with condition

Before anything else, identify the condition:

• New with tags

• New without tags

• Very good

• Good

• Satisfactory

  
  

Condition is one of the biggest pricing factors.

Step 3: Understand RRP (Recommended Retail Price)

Next, research the original retail price. If the exact item is no longer available, look at similar items on the brand’s website or comparable pieces.

For example, if you’re pricing COS trousers, look at similar COS trousers currently being sold to estimate RRP.

This gives you a baseline.

Step 4: Apply a pricing percentage

As a general guide:

• New with tags: around 60% of RRP

• Very good condition: around 50%

• Good condition: around 30–40%

• Satisfactory: around 20–30%

  
  

Then adjust based on brand and demand.

Step 5: Check what other people are doing (but don’t copy it blindly)

Always check current listings and sold listings for similar items. This helps you understand the market, but don’t automatically match the lowest price you see. If you undercut everything, you just create a race to the bottom.

Brand matters more than people think

Brand plays a huge role in pricing. You would not price Zara the same way you would price Reformation, Ganni, or Joseph. Higher-end high street and designer pieces can comfortably sit in the £15–£200 range depending on condition and demand.

Seasonality is everything

Timing matters. Heavy coats in summer will not perform the same way they do in autumn and winter.

If something is out of season, you may choose to:

• List it slightly lower

• Or simply wait until the right season

• 
  

The best results come from listing at the start of the season when demand begins to rise.

My golden rule: always leave room for offers

When I price items, I always think about what I actually want to receive. For example, if I want £60, I will list it at £70–£75. This gives space for negotiation without losing value.

Remember: people expect to make offers.

Bundle discounts work, but set them intentionally

Bundle discounts are a great way to clear multiple items at once. You can set anywhere from 5%–50% depending on your goals. If your priority is clearing space, go higher. If your priority is maximising value, keep it lower.

What to do if your item gets lots of interest but no sales

This usually means your pricing or positioning is slightly off.

You can:

• Drop the price slightly

• Send offers to people who have favourited it

• Or temporarily increase the price and then reduce it again to trigger notifications

All three strategies can work depending on the item.

How long should you wait before reducing price?

A good rule of thumb is around one month. However, this depends on urgency. If you want items gone quickly, you can adjust sooner. If you’re not in a rush, give the item time to find the right buyer.

My minimum pricing rule

Everyone needs a minimum price that makes sense for their time, mine is £8. Because listing on Vinted isn’t just taking a photo, it involves steaming, measuring, photographing, writing descriptions, replying to messages, accepting offers, and shipping. If an item doesn’t meet your minimum, it may not be worth your time and you may wish to donate it instead.

The most important thing to remember

If you take one thing away from this, let it be this:

Pricing on Vinted is not about being the cheapest, it’s about understanding value, demand, and leaving space for negotiation.

When you get this right, everything changes.

Want help doing this properly?

If you’re feeling overwhelmed by pricing, photographing, and listing your items, I’ve created a 45-minute Vinted Sales Workshop designed for beginners to early-stage sellers.

In this workshop, I walk you through exactly how to price items confidently, improve your listings, and actually get sales instead of favourites. It includes 30 days of access so you can watch and rewatch at your own pace.

If you want a done-for-you approach instead, I also offer an in-person Vinted listing service where I handle the entire process for you, from steaming and photographing to listing and pricing, so you can reclaim your time while your wardrobe starts generating income. Because once your wardrobe is decluttered, the final step should feel simple.