In recent months, TikTok has become the epicenter of two significant movements: “underconsumption core” and the “no-buy” trend. These trends are a refreshing change to the hyper-consumerist culture that has been all over social media for years. There are videos encouraging people to prioritise mindful consumption, reduce unnecessary spending, and embrace a minimalist mindset.
What Are These Trends?
The "underconsumption core" trend champions the idea of using what you already own before considering new purchases. Creators are sharing videos about wearing thrifted outfits, repairing old items, and resisting the pressure to keep up with fast fashion or the latest gadgets. The “no-buy” trend takes this concept a step further, with people committing to periods of zero non-essential spending. People are documenting their experiences, challenges, and victories in breaking free from compulsive shopping habits.
My Perspective as a Minimalist and Professional Organiser
As someone passionate about simplifying lives and helping people reclaim their spaces, I find these trends inspiring and a breath of fresh air. It’s great to see younger generations questioning societal norms around consumption, especially after years of influencers and brands glamorising overabundance. We’ve been sold the narrative that owning an excess of clothing, beauty products, or tech gadgets is the key to happiness, flawless skin, and becoming the “best version” of ourselves. These trends challenge that narrative, reminding us that true contentment often comes from experiences over physical items.
However, my hope is that this isn’t just a passing trend but a mindset shift that creates lasting change. While TikTok trends can quickly fade, the principles of mindful consumption have the power to transform lives and significantly impact our environment.
Cait Flanders’ "The Year of Less"
It’s interesting to see that Cait Flanders, author of The Year of Less, recently mentioned on Instagram that her book has seen a resurgence in popularity. Originally released in 2018, her memoir tell the story of her journey to overcome compulsive shopping and embrace a life of intentionality. I’ve read and loved her book because it’s not just about buying less—it’s about the emotional and psychological hurdles she overcame to make lasting change. It’s an empowering read for anyone looking to reassess their relationship with consumption.
5 Tips to Change Your Shopping Habits
If you’re inspired by these trends and want to take steps toward a more mindful approach to consumption, here are five practical tips to get started:
Create a Pause Before Purchasing: Implement a 30-day rule for non-essential items. If you see something you want to buy, wait 30 days. Often, the initial desire fades, and you’ll realise you don’t actually need it.
Unfollow Influencers That Promote Overconsumption: Curate your social media feeds to include accounts that align with your values. Follow creators who inspire minimalism, sustainability, and intentional living.
Limit Impulse Buying: Remove one-click purchasing options from your favourite online stores. By adding a small inconvenience to the buying process, you’ll have more time to consider your purchases.
Practice Gratitude for What You Own: Take inventory of your belongings and appreciate what you already have. This simple practice can reduce the urge to constantly seek out new things.
Seek Real Fulfillment: Reflect on what’s driving your shopping habits. Are you using retail therapy as a way to fill a void? Consider alternative ways to address these emotions, such as journaling, therapy, or engaging in hobbies that bring you genuine joy.
The “underconsumption core” and “no-buy” movements are more than just trends—they’re a call to rethink how we engage with consumerism. As a minimalist and professional organiser, I’m optimistic about the conversations these trends have sparked. Let’s hope they inspire not just fleeting changes but a collective shift toward mindful consumption, environmental sustainability, and a deeper understanding of what truly brings us joy.
If you are looking for further help with your mindset or need help to clear the clutter in your home. Book a free consulation with me at www.simplliving.co and let's discuss how I can support you to simplify your life in 2025.
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