Vinted Pricing Tips: Why Selling Cheap Isn’t Always the Best Strategy

When it comes to selling your clothes on Vinted, many people assume that pricing items as low as possible is the quickest way to make a sale. But in reality, selling cheap isn’t always the best strategy and sometimes, it can even work against you.

Here’s why thoughtful pricing matters, how to find the sweet spot, and tips to help you get the most value from your listings.

Why Low Prices Can Backfire

Think about the last time you bought something really cheap, maybe from a fast-fashion site or a discount store and it didn’t last or wasn’t what you expected. Or when you hired a tradesperson who gave a really low quote but turned out to be unreliable or did poor work.

The same idea applies on Vinted. When items are priced too low, buyers often wonder if there’s something wrong with them. They may assume poor quality, damage, or misrepresentation, even if that’s not the case.

Plus, selling items too cheaply means you’re potentially leaving money on the table, money that could be yours with just a little bit of strategy.

How to Price Smartly: The Basics

When pricing your clothes, it’s important to consider:

• The original retail price (RRP)

• The condition of the item (new, like new, gently used, visible flaws)

• Whether the item has tags still attached

• The fact that buyers will pay shipping fees and Vinted’s commission

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If your item is new with tags, a good rule of thumb is to price it at around 50-60% of the RRP. Pricing it too close to retail price means buyers might just buy new instead of secondhand, especially since they still have to cover shipping and fees.

For used items, take a good look at the condition. If there are stains, holes, or pilling, price accordingly. Sometimes, a simple hack like using a de-bobbler to remove piling from a wool or cashmere jumper can significantly increase the value.

Here’s a quick pricing guide to help you:

Item Condition	Suggested Price Range (% of RRP)	Notes
New with tags	50% - 60%	Factor in shipping and fees
Like new/gently used	40% - 50%	Minimal signs of wear
Used, some flaws	20% - 40%	Visible wear, stains, or imperfections
Heavily worn	Under 20%	For items needing repair or heavy wear

Pricing Mindset: List Slightly Higher to Leave Room for Offers

It’s rare that buyers will purchase your item at the listed price on Vinted. Most will try to negotiate with offers, so it’s smart to price your items a little higher than what you actually want.

For example, if you want £50, try listing at £55 or £60. This way, you can accept offers close to your target price without feeling like you’ve lost out.

And when you get lowball offers, don’t take them personally. Always respond politely with a counter-offer or a friendly explanation. Remember, some buyers are just testing the waters, and being flexible can turn a potential “no” into a sale.

Why Presentation Matters in Pricing

Your photos and how you present your items impact how buyers perceive value. If your photos are taken in poor lighting, show creases, or feel rushed, buyers may assume the item isn’t worth much.

Taking the time to steam your clothes, photograph them in natural light, and stage them neatly can make a huge difference. When an item looks cared for and professional, buyers subconsciously value it higher.

A Quick Note About Luxury and Designer Items

Luxury brands sometimes list items at surprising prices, like a £500 hair scrunchie, because of their logo or exclusivity, not necessarily the function or materials.

While you likely won’t be pricing items like this, it’s a reminder that pricing is part psychology and part market demand. Your pricing should reflect what buyers are willing to pay for the condition and brand of your item.

Ready to Master Vinted Pricing and Boost Your Sales?

Pricing is just one part of a successful selling strategy on Vinted and there’s so much more to learn, like optimising your listings, when to post your listings to get seen, and boosting your visibility with paid services.

If you want to sell smarter, faster, and get the results you deserve, join my Vinted Workshop on 26th February 2026. I’ll walk you through everything you need to know to become a confident, successful seller.

CLICK HERE and take the first step toward clearing your home and learning skills that will last a lifetime.